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I need to study much more well before rebranding?

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asked Jan 23 by trademarking Newbie (120 points)
retagged Jun 2 by adeoba

My business is increasing and so i desired to make a rebrand. I tried to accomplish a brand search before making any actions steps. Is there a need to do full analysis ahead of rebranding? Exactly what are points I need to research for

1 Answer

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answered Jan 24 by adeoba Grandmaster (9,390 points)
Before rebranding, some points to consider are customer and employee feedback, product/service and revenue projections, and prevailing and projected economic conditions. All these can be researched with your R&D unit or outsourced.
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